Lululemon's April Fools prank - Everything I do now is a little ad related. It's a lot of where my focus is. It takes up a lot of time, and it's not time condensed to a few hours but all over the place. So, I was excited about the branded April Fools stuff. I love Lululemon as a brand so I may be biased about this. Lululemon's April Fools prank was an AI device similar to Google Home (and others) called Om. It spoke to the me who loves yoga and aspires to meditation and whole living.
(All the best 2018 pranks found here.)
The dark chocolate walnut cookie at Dark Horse - I have always said that I am not a fan of chocolate flavoured pastries or confections. I don't like chocolate cake. I don't like pain au chocolat (read: chocolate croissants). This cookie has changed my mind. It is the perfect amount of crunchy and oozing melty chocolate chunks. The dark chocolate stops it from becoming too sweet, but it still tastes rich. The walnuts are a nice touch. They are part of that crunch but doesn't add or distract from the overall flavour. This is not a dry cookie. It also looks so interesting. It looks almost like a scone at first glance. I really enjoyed it. (Yes, I know this is a lot to look into a cookie but that's just how much I enjoyed it.)
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan & Edward Boches - This is not my favourite book. I find parts of the book rather dull. Having said that, I think this is an important and useful book to read for my advertising career.
Dark House Cafe at Spadina - Dare I say that this is my new go-to coffee shop. I no longer go to Early Bird because of their focus on food over coffee now. Dark Horse on Spadina has been my go-to recently because of the big work tables and big open windows. The atmosphere is great. I think because of where it is and how space is laid out, it encourages more of a work environment than a social one. This has been part of my April routine.
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