DRAFT

Below is the first draft of a piece of long copy. I really liked the imagery and the voice of this piece. Being able to write stuff like this, is kind of the reason why I went into copywriting. I want to be able to tell stories - powerful, moving and beautiful stories.

Describe your last experience of falling in love.  

You met your husband at age 22. It was a Saturday night outside of the university pub. You bumped into him because you weren’t paying attention and had one too many. You looked at him to say sorry. He smiled and then you lost your words. You fell in love. It was the first time.  

You lost your first job at age 24. You drove an hour and a half to sit at the beach and cry. You sat right by the water. Waves licked your toes. Sand tickled your skin. You watched the sun set. It hugged you as it left. You fell in love.  

You had your daughter at age 30. She wrapped her little hand around your finger. You whispered hello. You fell in love.  

You started painting again at age 40. You fell in love.  

Through a lifetime of falling in love, stumble into it again.

 My final submission did not look like this or sound quite the same. But I wanted to keep the first draft.

Dear Reader, let me know what you think. This is my favourite part of writing. I love creating imagery and feeling. How did I do? Can I sell you not just a product, but a lifestyle? The near-perfect life? A dream?