Interviewer: Why are you innovative?A month or two ago, I went to this talk at the Toronto chapter of Miami Ad School. It was something like advice from thriving creatives. A few months ago that, I went to another talk where the speaker said something like creativity can change the world.
Gideon Amichay: Probably because it can make my life better. I enjoy my day more this way. Just think that, every day, you can invent something. Not only to create, but actually invent. After 20 years in the business, it is so great! It is so easy to create things we already know, things we have done in the past. That's nothing. In fact, when I ask people "to bring to the table the ideas they think we cannot do," it takes the entire agency to a better place. We cross borders and make our way into uncharted territory.
I think - I truly believe that creativity can save the world. It may even be the only thing that can save the world in the state it is today.
It is incredible and inspiring and breathtaking the things we can do with creativity, with a creative and explorative mind. To be innovative. To think of things that haven't been done yet. To challenge the notion of 'what if'. For this, I most admire children and the way they think; the way they imagine and dream. Anything is possible. In fact, the wilder the better. Wouldn't that be remarkable?
Be innovative. Stop thinking about what can't happen, and just imagine - even for a second. What did I want to happen as a child? What did you want to happen as a child? How do I bring that into the world? How do I keep dreaming and wondering? How do I live that expansive imagination again?
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